KAYLA WOOD
Public Relations & International Affairs major
Projects
BNA Strategic Social Media Plan
In the spring of 2020, I worked with my fellow PRSSA officers to devise a strategic social media plan for the launch of the Nashville International Airport's (BNA) new merchandise. This project involved developing a comprehensive written proposal, engaging in some graphic design work and presenting the final plan to BNA executives.
REED Public Relations Press Releases
I have written several press releases over the course of my time with REED Public Relations in order to generate media coverage and promote events for our clients. Attached are two published press releases, one written for the Hunter Industrial Fan Company and the other for Chabad of Nashville.
Thistle Farms Graphics
Attached are two mock graphics I designed for one of my classes to promote Thistle Farms, a Nashville-based nonprofit that seeking to empower women survivors of trafficking, prostitution, and addiction. The graphics provide detailed information about the organization's upcoming sales and events, as well as address issues directly related to Thistle Farms' mission.
Thistle Farms Feature Stories
Attached are two mock feature stories I wrote for Thistle Farms. The first is a feature story inviting the community to attend a hypothetical educational workshop at Thistle Farms. The second is an opinion editorial written on behalf of Thistle Farms President and Founder Becca Stevens discussing trends related to gender-inequality and advocating for change.
USAID Undergraduate Research and Public Relations Proposal
Throughout the course of my senior year, I engaged in research to determine why such a small percentage of faith-based organizations apply for federal funding. The first attachment is an in-depth research paper about the topic, including an analysis of seven interviews conducted with representatives from US- based faith-based organizations. The second is a comprehensive public relations plan that USAID could employ to encourage more faith-based organizations to apply for federal funding.
Lipscomb PRSSA Graphics
While serving as the Lipscomb PRSSA chapter president, I have designed several graphics, flyers and print advertisements for the chapter's social media channels and recruitment efforts.
TN-China Network Flyer
While interning with TN-China Network in 2018, I had the opportunity to design several graphics, flyers and promotional materials. Attached is a flyer I designed to promote TN-China Network's China Business Experts Roundtable.
Published Blog Posts
Attached are two blog posts that I wrote during my time interning with TN-China Network and Healing Hands International.
Thistle Farms Media Documents
Attached are several media documents I wrote for Thistle Farms. The press release gives detailed information about Thistle Farms' monthly educational workshops. The media advisory provides detailed information about a hypothetical event hosted by Thistle Farms called "An Evening with Emma." Lastly, the fact sheet provides detailed information about Thistle Farms, making it very convenient for journalists to find information about the organization.
Thistle Farms Crisis Plan
Attached is a crisis plan I developed to address a hypothetical crisis Thistle Farms could encounter. The plan provides a detailed assessment of the situation, assigns staff members to particular roles, identifies key messages and outlines detailed instructions for navigating the crisis.